“Alt for Norge” turns gender neutral

By Victoria Løvik, June 2nd, 2022, dagbladet.no/
Translated by Karina Brandt, June 3rd, 2022

In connection with this year’s European Football Championship for women, the Norwegian Football Association (NFF) has launched a new version of the well-known and beloved “Everything for Norway”.

“Alt for Norge”: The Norwegian Football Association (NFF) has launched a new version of the well-known and beloved «Alt for Norge». The song is performed by Alexandra Rotan, known from KEiiNO, and is produced by the producer duo TRüH. Video: Norwegian Football Association

“Alt for Norge”, named the championship song of all time, was once the men’s national team’s official song for the World Cup in 1994. Now that our best women are going to the European Championships, a new version of the song was originally written by Ivar Dyrhaug and Torstein Flakne, it is said in a press release.

The song is performed by Alexandra Rotan, known from KEiiNO, and is produced by the producer duo, TRüH, which consists of Tom Hugo Hermansen and Rüdiger Schramm.

– In a new suit

The commercial director of the Norwegian Football Association, Runar Pahr Andresen, hopes that many will like the new version.

– In connection with our best women going to the European Championships, it was natural to make a different version that fits in with the championship. We are very pleased to have Alexandra on the team and we look forward to cheering the national team in the European Championships with “Alt for Norge” in a new outfit that may appeal extra to a new generation of national team supporters.

Siging: Alexandra Rotan is the voice behind the relaunch. Photo: Thomas Andersen / TV 2.

– Believe in gold

Vocalist Alexandra Rotan is happy to be able to contribute her voice to such an important song for Norway.

– When I was asked to make a new version of “Alt for Norge”, I immediately thought that this was an opportunity I could not say no to. It’s a song we all have a relationship with, and I hope we can create new football memories with the new version. I believe in gold for women this summer, says Rotan.

The opening match is on Wednesday 6 July and the next day Norway meets its first opponent, Northern Ireland, on Thursday 7 July. The final will be held on Sunday 31 July.